Damian Hirst must think that Francis Bacon was a pretty bad painter. He and his PR company are always drawing parallels between Bacon and Hirst. It's constant.
He's throwing tons of money at this new identity of his. So what if the critics dish the work he does. He'll just build more PR and pay for more articles in magazines, do more deals with museums and art galleries. Eventually the critics will bend and their opinion of his work will go from 'it's a terrible mistake' to 'the best thing ever'.
Because once Hirst has brain washed the public, the journalists will, quivering as ever in the face of public opinion and received fact, capitulate and kiss the ground he walks upon. Or should I say water, he walks upon.
The only hope for his demise is if he himself balks at the amount of work & money involved in changing the opinion of the masses. If he finds that actually doing his own painting is too much of an emotional drain. I can easily see him falling back on his minions to create the paintings while he parties. If he hasn't already.
At least he claims he's promoting painting that is supposed to be self created rather than directed.